Automated outreach engine for recruitment agencies
An outbound system that spots hiring signals, finds the decision maker, writes a first line from real evidence and runs the sequence. Built for agencies in the US, UK, Netherlands and Belgium.
Why it needed building.
Most small recruitment agencies are great at delivery and inconsistent at winning new clients. Business development happens in the gaps between placements, and usually stops when the desk gets busy.
We built an engine that keeps new-client outreach running every week. It watches for hiring signals, researches each company, and starts a conversation that’s about the prospect’s actual situation.
Piece by piece.
New roles posted, roles open for a long time, team growth, new funding: the reasons a company might need a recruiter now.
Company size, sector and location matched against the agency’s niche.
Founders, Heads of Talent and hiring managers found and verified, in English and Dutch titles for Benelux.
A Clay AI column reads LinkedIn data and returns structured JSON: the pain, the evidence quote, and a confidence score.
One pain point, one offer per sequence. 4–5 touches, A/B tested subject lines.
GDPR and Dutch Telecommunicatiewet considerations built into list-building for the Netherlands.
Press run to see it work.
A simplified version of the real workflow, with sample data.
Workflow
Run logSample data
Personalisation with evidence, not guesses.
The AI doesn’t invent compliments. It returns a pain point, the evidence behind it and where it came from, so the email only says things that are true.
The difference it makes.
We only publish numbers clients have verified. These are the changes in how the work gets done.
New-client outreach runs every week, not only when the desk is quiet.
Every email opens with something true and specific about the prospect.
Cleaner sequences, clearer replies, easier to see what works.