PilotA lead nurture and ads engine built for real estate companies
Meta and Google ads bring buyer and seller leads in, an email nurture drip keeps them warm until they’re ready, and the CRM stays updated automatically.
Why it needed building.
Real estate leads rarely convert on the first touch. Someone browsing listings today might not be ready to buy or sell for months, and most agencies lose that lead the moment the first call goes unanswered.
We built a system that treats the lead as a relationship, not a one-time contact: ads bring them in, a nurture drip keeps the conversation going over time, and the CRM tracks exactly where every lead is in that journey.
Piece by piece.
Campaigns built around listings, neighbourhoods and buyer/seller intent, with lead forms synced straight into the CRM.
An email sequence that runs for months, not days, adjusting tone and content as a lead moves from browsing to ready-to-talk.
Behaviour like link clicks and repeat visits scores a lead as it warms up, so agents know who to call first.
Every lead’s stage, activity and source kept current automatically, no manual data entry.
Buyers and sellers, and different price points or areas, get different nurture tracks.
A weekly view of leads in, leads warming, and leads ready for a conversation.
Press run to see it work.
A simplified version of the real workflow, with sample data.
Workflow
Run logSample data
The CRM, updating itself.
Simulated activity with sample leads.
The difference it makes.
We only publish numbers clients have verified. These are the changes in how the work gets done.
Long nurture tracks keep the door open until a lead is actually ready.
Agents spend time on the leads showing real intent, not working a list cold.
Every lead’s stage and history in one place, kept current without manual work.